Gain an understanding of the local area through Points of Interest (competition overlay)

In This Tutorial:

• Overview of the Points of Interest (competition layers);

• Using BOOM! to analyse local services;

• Evaluating infrastructure for site suitability;

• Practical applications for pipeline opportunities.

Summary:

This tutorial explores how to utilise the Points of Interest (POI) or competition layering in BOOM!’s Data Studio. Learn how to analyse local services and infrastructure, such as restaurants and parking, schools and universities, to better understand the context of potential development sites. This guide provides actionable insights for making informed decisions about pipeline opportunities by assessing nearby amenities and their impact on site suitability.

Exploring Points of Interest (competition layer) within BOOM!

Step 1: Focus on a target location

1. Open BOOM!’s Data Studio and select your target location. For this tutorial, we chose Bristol;

2. Zoom in and activate the Land Titles layer from the left toolbar;

3. Filter for Freehold titles by deselecting leasehold, rent charge, and unregistered options.

Step 2: Activate the Points of Interest layer

1. From the left toolbar, select the Points of Interest or competition layer (fourth panel from the bottom);

2. Choose relevant categories such as "Restaurants" or "Parking" to understand the services and infrastructure surrounding a site.

Step 3: Analyse Zones of Influence

• Turn on specific POI categories to view their zones of influence around a site;

  • For example, identify nearby restaurants to evaluate the dining options available for future residents;

  • Use the parking layer to assess the suitability of a proposed car-free scheme;

• Adjust the zones dynamically by dragging the centre point or selecting new areas on the map.

Step 4: Access Detailed Information

• Click on POI pins to reveal additional information about specific services or infrastructure;

• Open links to external resources for deeper insights into a service or facility.

Why Leverage the Points of Interest Layer?

Understanding the surrounding services and infrastructure is crucial for assessing the viability of a development site or proposal. BOOM! enables users to:

• Identify amenities that add value to a site;

• Evaluate infrastructure that supports specific development goals, such as car-free schemes;

• Understand existing competition within a specific market category;

• Gain a comprehensive understanding of a site’s context to inform decision-making.

Discover how BOOM! can transform your site assessments. Watch the full video tutorial to see how the Points of Interest (competition) layer provides unparalleled insights into local services and infrastructure.