Gill Sainsbury appointed BOOM! Non-Executive Director

As we continue to build the strongest team at BOOM! headquarters to grow our brand profile, we're excited to introduce Gill Sainsbury. As Non-Executive Director, Gill is responsible for our company's external messaging and communications strategy, and helping BOOM! revolutionise the UK's house-building sector.

As a PR and marcomms strategist with over 30 years' experience across the professional services and property industries, Gill's strong track record in building brands, influencing stakeholders and driving business growth via impactful multi-channel campaigns makes her an invaluable addition. In particular, her brand expertise will help us simplify the process for anyone keen to unlock the potential of underutilised land and demonstrate how our pioneering platform can play a key role in helping meet the UK shortfall in quality homes.

Speaking of her appointment, Gill said: "The ongoing land shortage has really contributed to the enormous undersupply of new homes across the UK - and this is exactly the challenge that BOOM! is set to help change for the better. With my passion for property and my history in helping brands reach their target markets by maximising their commercial potential, I'm excited about the opportunity to play a key role in helping tackle one of the biggest societal challenges of our time."